Assignment Example | Topics and Well Written Essays - 250 words - 4

Task Example K-Swiss decides to utilize superstars and competitors to focus available of shoppers who are not kidding about execution in the games they play. What they are fundamentally saying to clients is something along the lines of â€Å"this high-performing competitor utilizes these particular shoes; consequently you should utilize them also in the event that you see yourself as a genuine athlete.† The message that they pass on again and again is that they produce top quality shoes and clothing for top quality competitors. Additionally, the Kenny Powers ads are amusing and have an impact of expanding brand mindfulness since individuals that wouldn’t in any case be keen on an item become more acquainted with about that item basically in light of the fact that they appreciate viewing the entertaining ads. K-Swiss advancements could really be viewed as meeting every one of the four kinds of Maloney’s rewards that a client anticipates. Right off the bat, K-Swiss shoes are no rmal since they address an issue of competitors who want superior just as agreeable shoes. Furthermore, the capacity to alter hues makes them request to the faculties and to the more easygoing purchaser too.

Consumer Related Reference Group Essay Sample free essay sample

Group:A gathering might be characterized as at least two individuals who connect to help through either individual or regular finishes. It types are as follows:1 ) Intimate Group: at least two people who do any endeavor or work together whether they are intrigued or non. 2 ) Formal Group: A gathering of large no. of individuals who are larning or executing an equivalent endeavor as a result of their ain contribution. 3 ) Nonreversible Group: It is a kind of gathering where a single buyer watches the visual angle or activities of others. who accidentally fill in as utilization related capacity hypothetical records. 4 ) Membership Group: It is a kind of gathering which is characterized by a position. It is a gathering to which an individual either has a place or would quantify up for rank. 5 ) Symbolic Group: It is sort of gathering in which a man is non liable to have rank. in spite of moving like a part by following the group’s values. We will compose a custom article test on Customer Related Reference Group Essay Sample or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page mentalities. also, conduct. UNDERSTANDING THE POWER OF REFERENCE GROUPS:? REFERENCE GROUPS: A notice bunch is any individual or gathering that fills in as a state of looking at ( or notice ) for a man in sorting out either broad or explicit qualities. perspectives. or on the other hand a particular attendant for conduct. It gives a significant situation to understanding the effect of others on an individual’s ingestion convictions. perspectives. also, conduct. It other than gives infiltration into the strategies venders some of the time use to outcome wanted modifications in purchaser conduct. ? Marketers’ Position:Mention bunches are bunches that fill in as casings ( If notice for people in their buy or ingestion judgments. The utility of this build is improved by the way that it puts no confinements on bunch size or rank. nor does it require that shoppers relate to a touchable gathering ( I. e. . the gathering can be representative, for example, owners of effective little concerns. taking corporate principle official officials. stone stars. or on the other hand golf well known people ) . ? Regularizing REFERENCE GROUPS:Mention bunches that impact general or inexactly characterized qualities or practices are called standardizing notice gatherings. For outline. a child’s notice bunch is his family unit which plays a basic capacity in throwing of child’s shopper practices and qualities. ( Such as Food. Dress and Shop ) . Regulating Mention bunches impact the advancement of essential codification of conduct. ? COMPARITIVE REFERENCE GROUP:Mention bunches that fill in as benchmarks for specific or barely characterized mentalities or conduct are called near notice gatherings. A relative notice gathering may be a contiguous family unit whose way of life has all the earmarks of being honorable and deserving of impersonation ( the way they keep up their place. their pick of spot trappingss and automobiles. their gustatory sensation in vesture. or on the other hand the figure and kinds of holidaies they take ) . Relative notice gatherings. follow up on the appearance of explicit purchaser mentalities and conduct. All things considered, the particular impacts of relative notice gatherings to some progression rely upon the essential qualities and conduct structures built up from the get-go in a person’s improvement by regularizing notice gatherings. ? DIRECT REFERENCE GROUPS:It is a gathering with whom an individual connected on an immediate balance (, for example, family and dear companions ) . It is a gathering which impact or notice a person on direct coordinated balance. So. the validity of that gathering could be higher than other gathering. ? Circuitous REFERENCE GROUP:Indirect notice bunches comprise of those people or gatherings with whom an individual does non hold direct up close and personal contact. for example, film stars. athleticss legends. political pioneers. TV characters. or on the other hand even great - dressed and fascinating looking individuals in the city. Referents:Referents an individual may use in estimating their ain general or explicit perspectives or conduct fluctuate from one individual to a few family individuals. to a more extensive proclivity or from an intentional relationship to a cultural classification. a calling. a social gathering. a network. an age class or even a state or human progress. Components THAT AFFECT REFERENCE GROUP INFLUENCE:The evaluation of impact that a notice bunch applies on an individual’s conduct regularly relies upon the idea of the individual and the product and on explicit cultural variables. ? Data and Experience:An individual who has firsthand involvement in a product or administration. or then again can simple get full Information about it. is less inclined to be affected by the guidance or representation of others. On the different manus. a person who has almost no involvement in a product or administration and does non envision to hold course to target data about it ( e. g. . a person who accepts that promotion might be misleading or deceptive ) is bound to search out the counsel or delineation of others. ? Believability. Allure. what's more, Power of the Reference Group: A notice bunch that is seen as trustworthy. alluring. or on the other hand ground-breaking can welcome on customer mentality and conduct adjustment. For representation. at the point when customers are worried about acquiring exact data about the open introduction or nature of a product or administration. they are probably going to be convinced by those whom they think about trusty and knowing. That is. they are bound to be convinced by beginnings with high validity. At the point when customers are mostly worried about the trustworthiness or gift of others they like. with whom they recognize. or then again who offer them position or different advantages. they are probably going to follow their product. exchange name. or on the other hand other conduct highlights. At the point when shoppers are primarily worried about the force that an individual or gathering can practice over them. they may take stocks or administrati ons that fit in with the standards of that individual or gathering so as to evade scorn or punishment. ? Prominence of the Merchandise:The conceivable impact of a notice bunch on a buy assurance shifts fitting to how outwardly or verbally prominent the product is to other people. An outwardly obvious product is one that wills champion and is seen (, for example, an extravagance point or curiosity stock ) ; a verbally obvious product might be very fascinating. or then again it perhaps simple portrayed to other people. Stocks that are especially prominent and position divulgence are well on the way to be bought with an oculus to the responses of applicable others. ? Reference Groups and Consumer Conformity:Sellers may hold dissimilar finishes concerning purchaser conformance. A few merchants. especially showcase pioneers. are keen on the capacity of notice gatherings to adjust customer mentalities and conduct by advancing conformance. To be prepared to do such impact. a notice bunch must help through the devotees: 1. Advise or do the single mindful of a particular product or exchange name. 2. Flexibly the individual with the opportunity to contrast their ain idea and the mentalities and conduct of the gathering. 3. Impact the individual to follow mentalities and conduct that are reliable with the standards of the gathering. 4. Sanction the assurance to use indistinguishable stocks from the gathering. Advertisers. who are liable for another exchange name or an exchange name that is non tj1emarket pioneer. may wish to choose a plan that requests that shoppers strike out and be extraordinary and non only follow the group while doing a buy assuran ce. Constructive Influences on Conformity:Group Features:†¢ Attractiveness†¢ Expertness†¢ Credibility†¢ Past Success†¢ Clarity of Group GoalsPersonal Features:†¢ Tendency to Conform†¢ Need for Affiliation†¢ Need to be Liked†¢ Desire for Control†¢ Fear of Negative Evaluation Variables Encouraging Conformity:†¢ Inform or do the single mindful of a particular product or exchange name. †¢ Supply the individual with the opportunity to contrast their ain idea and the mentalities and conduct of the gathering. †¢ Influence the individual to follow perspectives and conduct that are predictable with the standards of the gathering. †¢ Legalize the assurance to use indistinguishable stocks from the gathering. Chosen CONSUMER RELATED REFERENCE GROUPS:Consumers are possibly affected by a various extent of individuals that they interact with or distinguish. The family is perchance the most convincing notice bunch for customer conduct. The five kinds of gatherings that impact buyer perspectives and conduct are as per the following: 1. Fellowship Group:Friendship bunches are regularly named casual gatherings since they are typically unstructured and lack explicit approval degrees. In footings of similar impact. after an individual’s family unit. his of her companions are well on the way to follow up on the individual’s buy conclusions. Companions satisfy an expansive extent of requests: They give organization. security. also, opportunities to talk occupations that a man might be reluctant to talk with family unit individuals. Companionships are other than a characteristic of adulthood and independency. for they speak to a hindering off from the family unit and the framing of cultural ties with the outside universe. 2. Shoping Group:Two or more individuals who shop together. regardless of whether for supplement. for vesture. or on the other hand just to experience the clasp can be known as a shopping gathering. Such gatherings are regularly outgrowths of family unit or benevolent relationship bunches gesture. in this way. they work as privation has been alluded to as buy mates. The thought processes in shopping with a buy buddy scope from a mostly cultural inspiration to helping chop down the risk while doing an of import assurance. In situations where none of the individuals from the shopping bunch knows. much about the product viable a sho

Attend Admitted Transfer Day and Experience Illinois for Yourself!

Attend Admitted Transfer Day and Experience Illinois for Yourself! Congrats Illini, and welcome to the Illinois family! Now that you’ve been admitted, it’s time for you to come and explore campus, make new friends, and ensure that you know what your next steps are. That’s where attending Admitted Transfer Day comes in. This year, our Admitted Transfer Day will be taking place on April 13, 2018. During Admitted Transfer Day, there will be a short presentation on the next steps that you should be taking in your enrollment process, as well as presentations by New Student Programs and the Office of Student Financial Aid. Additionally, you will have a meeting with your specific academic community, and you will be able to attend a Campus Resources Fair where some of the offices on our campus will have booths with lots of exciting information. You might be asking yourself, “How do I sign up for Admitted Transfer Day?!” Glad you asked! You can register for Admitted Transfer Day right here! As always, feel free to contact our office by email at Admissions@Illinois.edu, by calling us at (217) 333-0302, or by commenting down below if you have any additional questions! Ready, set, explore! Zoe Transfer Recruitment Coordinator, Undergraduate Admissions I help transfer students navigate our application and admission process. I have a background not only in admissions but also in financial aid. I'm originally from southeastern Michigan.

The Presentation Of Self On Everyday Life ( Goffman, 1959 )

The Presentation of Self in Everyday Life (Goffman, 1959) is a work analysing our daily life from the perspective that our actions and interactions with others, their rationale and meaning, are social in nature. Goffman applies metaphor to his theory of the presentation of the self by pursuing a dramaturgical analysis (p. 15) with the intent to describe how individuals construct and maintain performance in society, and how aspects of social and cultural expectation, define that behaviour. Social mores indicate we should behave differently under different social contexts to fulfil society expectations while maintaining the presence of our favourable self, within society. Given social interaction is guided by an individual’s need to control or manipulate the impression they are giving, this supports the idea that impression management also extends to online social environments, such as Facebook. Goffman applies the analogy of the theatre, or the dramaturgical approach, to frame how individuals use performance in an attempt to direct the impression that others may make of them by manipulating the props at their disposal. At the same time, the person they are socially engaged with- the audience; is attempting to make sense of the information they are receiving. Therefore, in an individual’s everyday life, most people wish to present themselves favourably so Goffman argues that the presentation of the self is concerned with the management of that impression. This involves aShow MoreRelatedGoffmans Key Terms and Consumer Experiences956 Words   |  4 PagesThe individual self is made up of different roles which actors enact; these may be one’s family roles, community roles, and professional roles and so on. Communication of these roles, so that others begin to understand what part of the individual self is being enacted, occurs either non-verbally or verbally (Goffman 1959). The way in which an actor dresses and accessorizes helps the actor comm unicate the role they are playing. Goffman (1959) refers to this as â€Å"standardized expressive equipment†.Read MoreThe Presentation Of The Self By Irving Goffman1305 Words   |  6 PagesConcept note: Dramaturgy The sociological concept ‘dramaturgy’, developed by Irving Goffman (1922 – 1982), was initially used in his book The Presentation of the Self (1959). Dramaturgy uses the theatre as an extended metaphor to explain social interaction and social roles. Like actors in a play, people play roles, working together to up hold various social realities and functional institutions such as work, school, home, medical, legal or leisure. Key components of this theory are ‘front and back’Read MoreThe Presentation of Self in Everyday Life by Erving Goffman955 Words   |  4 Pageshis book, The Presentation of Self in Everyday Life, Goffman (1959) focuses on the self as a staged production in which people actively present themselves to different audiences one encounters. To bolster his conceptualization, Goffman used an interesting metaphor of â€Å"all the world’s a stage† (1959, 254). This, he terms as a â€Å"dramaturgical approach† (Goffman 1959, 240) in which an actor puts on a show for others; drawing analogies between human behaviors and the theater. Goffman (1959) likens the individualRead MoreThe Sociological Perspective Of Dramaturgy Is Associated With Irving Goffman1041 Words   |  5 Pages The sociological perspective of dramaturgy is associated with Irving Goffman (1922 – 1982) who developed the concept in his book The Presentation Of The Self In Everyday Life (1959). Using theatre as an extended metaphor, dramaturgy explains the everyday interactions that uphold social reality. Life is like a play, and like actors in a play, people perform roles, working in teams to create the social world, like scenes in a play. This provides functional institutions of work, school, home, hospitalsRead MoreThe Influence Of Symbolic Interactionism And The Social Context On How Others Might See Us1578 Words   |  7 PagesIn his book ‘The Presentation of self in everyday life’, Erving Goffman states â€Å"We are all just actors trying to control and manage our public image, we act based on how others might see us.† This is a pinnacle viewpoint of the sociological theory Symbolical Interactionism which is â€Å"a study of human group life and conduct which holds meaning central to human behaviour† (Blumer, 1992; Ray, L 2017: npg). This essay will critically evaluate this statement and its sociological significance. In orderRead MoreThe Presentation Of The Self By Irving Goffman1167 Words   |  5 Pages The sociological concept ‘dramaturgy’, was developed by Irving Goffman (1922 – 1982) and initially used in his book The Presentation of the Self (1959). The concept was also a feature of subsequent works Behavior in Public Places (1963) and Interaction Rituals (1967), where the focus was on interaction and social scene rather than self-presentation and identity work. Dramaturgy uses the theatre as an extended metaphor to explain how people perform a variety of social roles, like actors in a playRead MoreSocial Media And Its Impact On Society1748 Words   |  7 Pagesfrom their posts and how they begin to form their identity based on the social networks they engage in. In The Presentation of Self in Everyday Life, Erving Goffman (1959) discusses his theory about dramaturgy. Goffman (1959) expresses his ideas by relating them with the way individuals encounter face-to-face interactions in their daily lives. He emphasizes the importance that life is similar to a theatrical play, where individuals adapt the roles of a presenter and audience. In addition, heRead MoreSocial Order (Foucault and Goffman)1463 Words   |  6 PagesThis essay will examine two views on social order, applied to social sciences, and embodied in everyday life. It will compare and contrast a Canadian sociologist, Erving Goffman, and a French philosopher, Michel Foucault. Through an analysis of these two figures, the text will present different ways of looking at social ordering and individuals place in a human society. Firstly, it will be shown how Goffman and Foucault approach the subject of social order, finding patterns of behaviour in micro andRead MoreGoffman s Function alist Sociological Approach1469 Words   |  6 Pagestogether†. (Macionis and Plummer 2012) It also â€Å"goes beyond everyday common sense by using systematic methods of empirical observation and theories† (Boundless [online] 2015). I will be using Goffman’s functionalist sociological approach of Dramaturgy to understand human life and to analyse my first few weeks of university. Goffman’s sociology is â€Å"concerned with everyday life, in particular with showing the tenuous nature of social life.†(Smart, n.d) His theory is based on symbolic interactionalismRead MoreThe Presentation Of Self As A Work Developed By Sociologist Erving Goffman1740 Words   |  7 PagesThe Presentation of Self In Everyday Life is a work developed by noted sociologist Erving Goffman. In it, Goffman details the sociological perspective of our social interactions. He uses the metaphor of theatre to better understand the complexities surrounding interactions; it is fro m this seminal text that we establish words from the dramaturgical framework such as performance, backstage, front-stage, and costume as illustrations of interactionism. He begins the book by addressing the idea of performance

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Taxonomy of Love Free Essays

Do you know about the Taxonomy of Love? The Taxonomy of Love is a theory that practices belief in five types of love Eros, Ludus, Storge, Mania, and Pragma. The great William Shakespeare wrote the tragic tale of Romeo and Juliet, which can perfectly be related to the Taxonomy of Love. Because Romeo is an Eros lover and Juliet is a Mania lover they are more likely to become tragic heroes. We will write a custom essay sample on Taxonomy of Love or any similar topic only for you Order Now I believe Romeo is an Eros lover because he is indeed ready for love in all of its aspects and idealizes and almost fantasizes about his life with Juliet. Juliet on the other hand is what I would say fits into the description of a Mania lover. Juliet is a Mania lover because she wants to see Romeo daily, even when he is banished from the town, and because she becomes fiercely preoccupied with thoughts of Romeo and needs his love. Two examples that support Romeo being an Eros lover are the fact that he killed himself for Juliet’s love and the sheer idea that he even after being banished from the town an being threatened with death if he returned still snuck inside the village to see Juliet. Two examples that support Juliet’s love for Romeo being Mania are her not only wanting to see Romeo daily but the Idea that if she didn’t see her dear Romeo she became vastly upset nd never wanted him to leave her presence. The second reason that supports Juliet being a Mania lover is the fact that she was completely aware of Romeo’s banishment from the town she still could not simply end the forbidden relationship. My first quote from Romeo and Juliet that I feel explains Why Romeo is an Eros lover comes from (Act V, scene III, lines 68-73. ) In lines 68-73 lies the battle between Romeo and Paris That leads to Paris’ death. The battle begins by Paris saying â€Å"I do defy thy conjuration/ and apprehend thee for a felon here†. / Romeo then says â€Å"Wilt thou provoke me? Then have at thee, boy! / Page says â€Å"O Lord, they fight! I will go call the watch. / Paris then utters the words O, I am slain! If thou be merciful,/ Open the tomb, Lay me with Juliet†. After those words Paris dies. The quote listed above shows pure implications that Romeo’s Love is indeed that of the Eros style. This shows implications Because one of the guidelines that goes along with being an Eros lover are that you have to be ready for love and all of its risks. That being said, Romeo took the ultimate risk of fighting Paris who is The kinsman to the Prince who threatened Romeo with death if he were to step foot in the town. Also, the very fact that even after Page said he was going to get the watch Romeo still stood his ground with Paris and risked being apprehended and put to death. The second quote comes from (Act V, scene III, lines 191-120 Romeo says â€Å"Here’s to my love! Drinks. O true Apothecary! / Thy drugs are quick. Thus with a kiss I die†. This also falls under the guidelines of being an Eros lover Because Romeo once again, takes a risk for love. The risk Romeo took this time was the ultimate risk in which was his life. Being that he took his own life for Juliet shows true Eros love Being that he would not only die for her but would even go to hell for her. I will now give two quotes as to which support Juliet being a Mania lover. My first quote comes from (Act V, scene III, lines 175-176) Juliet says â€Å"This is thy sheath; there rust, and let me die. / She stabs herself and falls on Romeo’s body. This is the perfect example of Mania love because Juliet basically Implies that seeing Romeo dead and not being able to be with him Might as well be death. She then kills herself and falls across her dear Romeo’s body. This goes with the guideline of Mania love because the guideline Is the idea that the person becomes convinced that life without the partner’s love is hardly worth living. My second quote that supports Juliet’s love as being that of the Mania kind is from (Act III, scene V, lines1-3. Juliet says to Romeo â€Å"Wilt thou be gone? It is not yet near day. /It was the nightingale, and not the lark,/ that pierc’d the fearful hollow of thine ear. † This quote goes along with the guideline of Mania love: Wants to see the partner at least daily, and is easily upset By delays and postponements. I firmly believe that this perfectly fits into the guideline because Juliet was not ready for Romeo To leave her presence and began to become disappointed When Romeo protested and said â€Å" It was the lark the herald of the morn† Romeo and Juliet are tragic heroes because of their love styles. Romeo being a Eros lover leads to his downfall because of his risky behavior out of love. Juliet being a Mania style lover leads to her downfall because she Believes life without Romeo is insignificant and is no longer worth living for. In Conclusion, Romeo and Juliet are tragic heroes and any other Lovers who share the same love styles as them are apt to becoming tragic heroes. How to cite Taxonomy of Love, Papers

Product Mapping

Table of Contents Introduction Bases of positioning in the car industry Conclusion Works Cited Introduction Brands have a significant impact on an individual’s purchasing decision. Product brands can be considered to be culturally-based symbols with differing advantages associated to them. Currently, the automobile industry is characterized by a high degree of competitiveness (Gorman 2).Advertising We will write a custom essay sample on Product Mapping specifically for you for only $16.05 $11/page Learn More One of the reasons for the intense competition is the large number of brands within the industry. Some of the main car brands within the industry include BMW, Porsche, Toyota, Volkswagen, Playmouth and Mercedes. One of the general rules of the car industry relates to consumer perception. If a particular car brand appeals to the consumers, there is a high probability that its sales volumes shall be stronger. Consumers have developed differe nt perceptions regarding these brands. In order to determine the competiveness of various brands relative to one another, it is important for the respective management team to incorporate positioning mapping (Auster, Wylie and Valante 23). Brand positioning entails emphasizing a product’s distinctiveness in relation to certain characteristics which the consumers considers most relevant. Product positioning enables a firm to compare and contrast its brand against competing brands. Through a position map, it is possible for a firm’s management team to develop a positioning strategy. The strategy can either be through product differentiation culminating into the firm attaining a relatively high competitive advantage. There are various dimensions through which a firm can consider when developing a product map. This paper is aimed at analyzing the concept of position mapping in relation to the car industry. Bases of positioning in the car industry With regard to the car ind ustry, some of the key dimensions which consumers consider include Classy/affordable Sportiness or conservative The graph below gives an illustration of a position map in relation to BMW, Porsche, Toyota, Volkswagen, Playmouth, and Mercedes car brands according to consumer brand perception. From the illustration below, it is evident that consumers consider Porsche to be the most classiest and sportiest of all the cars. This is illustrated by Porsches location on the top right corner.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Some of the characteristics which make consumers consider Porsche as very classic and sporty is its make. The car has a rear wheel drive characteristic and a capacity of 6 vacuum controlled flaps. This increases the cars output and hence the power generated. The close position of BMW to Porsche indicates that consumers consider the two brands to be similar in re lation to the two dimensions considered. The BMW car model has got a relatively high horse power and fuel efficiency. This development was aimed at bridging the gap between BMW and other sports cars. Therefore Porsche brand is facing stiff competition from the BMW brand. In order to maintain its competitiveness, it is paramount for Porsche Automobile Holding to consider differentiating Porsche car model in order to improve its competitiveness. Despite the improvements made on the Mercedes, consumers still consider the model to be conservative. This arises from the fact that the car has retained its traditional model. However, a significant proportion of consumers consider the model to be classy. Its conservative model makes most consumers to consider the model as being unique from other car models (Adler Moss 69).Its position indicates that the brand does not face stiff competition. In order to penetrate the market, Playmouth car brand targeted the low price market. This makes the model to be very affordable. In addition, the model has remained to be conservative over the years in relation to its design. The model is not faced with stiff competition. Volkswagen is manufactured using high quality materials. This gives the car a classy look. In addition, the cost of Volkswagen is relatively low which makes it to be affordable. In addition, the car has low fuel consumption and a high speed. This makes consumers to attain value for their money. Its safety features such as stability control makes it appealing to the customers. On the other hand, consumers perceive Toyota to be sporty and affordable. However, the model has been overtaken by BMW over the past few years (Larry 1). Figure 1: Position mapAdvertising We will write a custom essay sample on Product Mapping specifically for you for only $16.05 $11/page Learn More Conclusion Position mapping plays an important role in a firm’s effort to determine the competitiveness of its products. By comparing the position of the products relative to other competing products, a firm’s management team is able to determine the most effective competitive strategy to adopt. This may either entail developing a positioning strategy such as through differentiation. Considering the competitive nature of the car industry, it is paramount for firms to consider integrating the concept of position mapping. This should be undertaken by considering various bases which affect the consumers’ perception. In the car industry, consumers have developed perception of the car models based on sportiness/ conservative and classic versus affordability. By evaluating the position of its product, a firm should consider the most effective strategy to adopt so as to reposition the product. There is a high probability of repositioning affecting the consumer product perception. Works Cited Adler, Dennis and Moss, Stirling. Mercedes Benz. New York: MotorBook International, 2001. Print. Auster, Ellen, Wylie, Krista and Valante, Michael. Strategic organizational change: building change capabilities in your organization. New York: Palgrave Macmillan, 2005. Print. Gorman, John. Car brands competition in the automobile industry. New York: Hubpages Incorporation, 2010. Web.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Larry, John. BMW replaces Toyota as most valuable global car brand. 29. Aug. 2010. 30 Oct. 2010. Web. This essay on Product Mapping was written and submitted by user Luckman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.